HEATHER CARMICHAEL – CO-FOUNDER/ DIRECTOR

Heather Carmichael is the co-founder of Kelleher Communications, a business consulting firm specializing in managing growth, media relations, and business development services, primarily for startup companies and nonprofits. She typically works with organizations consisting of 5 to 50 employees, energizing and accelerating how teams think, act and perform. Through these methods she increases sales, improves customer service and develops key business processes to positively impact shareholder value.

Heather also co-founded the Austin Musicians’ Housing Initiative, a non-profit offering affordable housing for musicians in the Live Music Capitol of the World. Previously, Ms. Carmichael served as the campaign manager for Carrie Kelleher’s 1998 U.S. Congressional campaign in the heart of Dallas, Texas. In addition, Ms. Carmichael has experience as an operations executive and as a sales manager in other start-up companies.

A five-time previously published author, Heather recently published a children’s book, Ellie Finds a New Home, and loves being 1st time Mom. She can often be found out and about enjoying Austin, TX with her family or watching her favorite live bands. Carmichael holds a BA degree in Communications from Trinity University.

Specialties

• Business development, planning, consulting, and project management
• Call Center Operations
• Media Relations
• Growth Management

How Heather Helps Your Business

• Manage company growth of 1000+ employees
• Launch startups from concept to revenue generation
• Advise in growth management, call center operations, sales & marketing, media relations, and legislative affairs
• Secure media spots and company awards

Success Stories

• Built sale and support teams in the debt vertical delivering $34mm in annual revenue
• Launched SaveMore.com from concept to revenue generation in under 30 days
• Managed the growth of Lending.com to a market leader in 14 months
• Created annual strategic communications plan for Rivet Software to support 3400% growth in 3 years

Education

BA in Communication – Cum Laude – Trinity University

TONY JORDAN – MARKETING and CUSTOMER JOURNEY SPECIALIST

Tony has over 22 years of News, Commercial and Film production experience and also have over 14 years of Web Design, Graphic Design and Web Marketing experience. Another specialty Tony has is building out funnels and has been very successful in helping businesses reach new sales with Customer Success Software. He has also designed websites for over 100 clients and managed Social Media campaigns and even wrote a book on SEO. It is this combination of that experience that we feel makes him a valuable team member.

Here are some of his specialties:

• Map funnel to achieve the desired outcomes – product launch, course launch, customer journey
• Manage CRMs – Kartra & Kajabi
• Prepare, create, and test landing pages and sequence
• Input course content in Membership site and checking correct release in sequence
• Check leads in marketing sequences correctly and adjust if a problem has been identified
• Create and check all tagging systems are working and email marketing campaigns
• Assist in client onboarding and communicate with clients who need help with their membership access.
• Analyze website visitors, bounce rate and opportunities to improve in the Website.

ASHTON RONDON – PROJECT MANAGER

Ashton Rondon is a marketing, PR, and project management strategist who has supported local, national, and global clients in 34 industries to increase their brand awareness, community engagement, operational efficiency, partnerships, and revenue. Her work has been featured in some of the most prestigious media outlets in the world, including trade publications, local news stations, Oprah Magazine, Rolling Stone, Forbes, Adweek, Psychology Today, the Huffington Post, and more.

Rondon is also passionate about empowering female leaders to disrupt inequitable systems by prioritizing healing and growth through the Self-Werk Method™. She founded Women Who Werk in 2015, and to date, thousands of women have attended her interactive training, coaching sessions, workshops, and summits to gain access to the resources they need to create a life where they thrive. 

In her downtime, Rondon enjoys being a mom, conquering the world with her husband, spending time with family and loved ones, indulging in self-care activities, watching novelas, cooking, dance nights, traveling, and creative writing.

Specialties:

• Brand Strategy
• Media Relations
• Digital Marketing
• Client Management
• Business Operations Management
• Recruitment
• Copywriting
• Customer Service
• Brand Management
• Project Management
• Market Research and Analysis

Success Stories

• Developed and implemented the company’s social media strategy, which increased followers by 300% and contributed to the company beating the referral traffic goal by 200%.
• Collaborated with researchers to develop content and outreach strategies to secure over 1,500 write-ups from reputable websites, including Forbes, AdAge, Psychology Today, Rolling Stone, InformationWeek, Oprah.com, and more.
• Developed new best practices for customer service representatives, which decreased service calls for Service Select by 23%.
• Launched an advertising campaign that acquired over 20,000 new leads in 6 months.
• Implemented social media advertising and affiliate marketing strategies that led to a revenue increase of 300% year-over-year.

Education
BS in Public Relations & Minor in Business – The University of Texas at Austin
Women’s Entrepreneurship – Cornell University

Certifications
Project Management Professional (PMP)
Neuro-Linguistic Programming (NLP)